Actions Taken:

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1. I approached Mariana Becerra, CMO at Jockey Plaza (the biggest mall of Perú), and secured a rent-free space through a loan-for-use agreement. There, we opened our first retail location selling products made from recycled PET fiber.

2. I launched a digital sales platform.

3. I integrated e-commerce into our website.

4. I secured service agreements with companies to collect their PET waste, creating a recurring source of revenue.

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Outcome:

These initiatives now cover our fixed operating costs and provide the funding needed to donate 5,000 warm garments annually.