My goal has been to expand the reach of Ayudando Abrigando and connect with more people who can become part of our mission.

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• Instagram: Grew our community organically from approximately 4,000 to 15,400 followers.

• TikTok: Launched a new platform to reach younger audiences and share our work in a more dynamic way.

• LinkedIn: Created a professional presence to connect with companies, organizations and potential partners.

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More than numbers, each new follower and platform represents an opportunity to inspire people, create awareness and bring more support to the communities we serve.